品牌視覺 Branding
BLANQ
澄尚國際有限公司

BLANQ_homepage

BLANQ 澄尚國際有限公司
www.blanqworld.com

BLANQ是由一群具有新鮮創意思維的夥伴們所組成的。我們有來自各領域的菁英,平面設計、視覺造型(髮型、服裝、化妝)、平面及動態攝影、文案、廣告企劃、網頁設計、藝術創作(繪畫、裝置)、策展人等等,提供其各領域的專業背景與豐富經驗,進行各層面的交流與互動,以共同激發出源源不絕的創意點子與執行細則。以創意無時差、無疆界、無國界的概念推行,讓跨領域的創作交流空間成為可能。
以集結創意人才為開端的BLANQ,從其熟悉的時尚與設計產業為媒介,發展創意概念,並一步步的實際執行完成,不以一般所定義的純藝術創作或廣告行銷作品為分野,每一個作品的執行步驟,都謹守著:創造力與溝通性並行的原則,以極具張力的視覺表達美學,也同時蘊含其所代表的文化內涵。
高品質的服務
*創意&美學指導
BLANQ擅長於跨領域才能的整合,在文化創意產業正蓬勃發展之際,設計與時尚的熱潮也引領於前的當下,運用這四者的特點與風格,交互創造出具現代性的態度與精神、專業表現手法與技巧,以提供準確而適切的方向;無論是品牌的建構、形象的強化、品牌與品牌的跨界合作交流、品牌文化的堆砌……只要一個創意概念誕生,所有的可能便開始了。
*品牌規劃
不論新、舊品牌,代理或國人自創之品牌,對於品牌的建構,提供完整的規劃流程與執行步驟;從品牌文化的奠基,到品牌形象的建立,BLANQ以其對市場的觀察力與對設計執行的掌握度,以品牌長久經營為目標,提供明確的策略方向,與縝密的執行內容。
*品牌視覺形象的塑造
視覺形象是大部分消費者對品牌的第一個印象;視覺形象是將品牌的定位、風格、文化,凝聚成一個強而有力且易於辨識、易於彰顯的符號;依照該品牌所有系列去統合整理出視覺的符號語言,有別於商品物件的單一呈現,周全的規劃,帶給消費者的將是對品牌、商品,完整的認同與認知。
*廣告行銷形象
對外宣傳的視覺形象,以該品牌固定形象為根基,根據每一次所要講求的重點內容,以時尚的視覺表現手法點出意涵,著重立即性的視覺傳達效果,也為其長久性的品牌經營注入活水。
*文化形象
針對其品牌的市場定位、企業所欲發展的方向與企圖,做適當的建議與規劃,以平面視覺、動態影像紀錄、展覽、活動等方式,以漸進式的建構來堆砌屬於該品牌的文化。
*設計
設計所指的是一套流程,而不只是一個既定的物件或完成品;從一開始的發想階段,到設計製作、行銷階段,這各個環節,都屬於廣義設計的範疇,如何從這一連串的設計流程中,把所欲傳達的思想理念貫穿其中,又如何把內容的概念呈現在設計意象上?充分溝通討論是一個重要的過程,BLANQ邀請參與者一起來抽絲剝繭、一步一步完成。
*執行項目
品牌塑造、企業識別、平面視覺、包裝設計、產品設計、服裝設計、整體形象造型、時尚評論 、刊物編輯為BLANQ主要的服務項目。

With talents in all creative fields as our blocks, BLANQ is built as a platform combining creative solutions, graphic design, visual styling (hair styling, costume and makeup), photography and video shooting, ad campaigns, website design, artistic creation (illustrations and installations), and art curating, etc. Elites from various backgrounds exchange their thoughts and give birth to breakthroughs. Here innovative talents worldwide gather to widen the boundary of vision through cross-border collaborations.
Acquainted with the fashion and design industry, BLANQ bands together the creative power, and realize pioneering concepts that spice up the scene. Our aesthetic vision does not retreat from commercial clichés. Our every single work has a perfect balance between creativity and expressive power, between profligacy and cultural values.

*OUR SERVICES
CREATIVE & ARTISTIC DIRECTIONSAmidst the vivid development of Chinese creative industry, BLANQ, with professional skills and techniques, unites talents from varied fields to compose a contemporary rhapsody. From branding to multi-brand crossovers to brand culture building, every possibility starts with a distinctive notion.
*BRANDINGThe structure of a brand – be it classic or modern, foreign or local – requires a comprehensive plan of strategies. From the base of a brand culture to an iconic image, BLANQ builds a sustainable brand image from scratch, with its marketing insight and experience in design. Precise strategies and executions make miracles happen.
*VISUAL BRAND IMAGESA visual image gives consumers the initiative impression of a brand; therefore a striking, iconic logo makes it a key element of a brand’s position, style, and culture. To create a symbolic language that embraces all collections of a brand differs from the presentation of one single product. Comprehensive planning is how a brand or a product makes itself known and recognized by consumers.
*AD CAMPAIGNSAn ad campaign builds the ground of a brand’s permanent image. With a stylish visual gesture, it presents a striking impact that instantly delivers the message, enlivening the brand in a long term.
*CULTURAL IMAGESWe provide consultations and plan for visual design, video productions, exhibitions and activities that meet a brand’s marketing position and development goals, building a profound cultural image of a brand.
*DESIGNRather than a finished product, design is about a routine plan. From the very initiative idea to the process to marketing strategies, every step is entwined with design. How does a routine put together all messages? How does a creative imagery reveal itself? Brainstorming is vital; which is why BLANQ invites contributors to solve the puzzles and perfect the work together.
*PROJECTSBranding, corporate & visual identity, graphic design, package design, product design, fashion design, overall image styling, fashion critics, publication design.